Our attention is our power

Josh Pitzalis
1 min readApr 27, 2022

Regardless of what kind of world we want to build, or the lives we want to lead, perhaps the most powerful starting question we can ask ourselves is: Where do we choose to put our attention?

Our attention is so valuable.

It is fleeting and difficult to control.

With effort, we can focus it, but we cannot acquire more of it.

We can protect it but it cannot be stored or transferred.

It is constantly demanded, always under threat and yet we give it away freely as we move through the world.

Our attention silently determines how we choose to build our livelihoods, look after ourselves, and make decisions about what is important to us.

The world that will exist 10 years from now, 20 years from now, 30 years from now is being built today. Our conscious attention, put into action, is building that future.

Our attention is our power.

This came from the preface to a book about collaboration called ‘Better Work Together’ published by the Enspiral Foundation